What it sells
Women's-health telehealth.
Business model breakdown
Buyer: who owns the budget?
Individual women pay directly; employers (including self-insured plans) buy via a "Blair for teams" offering with a demo and ROI calculator.
Trigger: what makes them buy now?
Long specialist waitlists (a testimonial cites 18 months) and midlife symptoms.
Workflow: what inputs become what output?
Patient signs up or books a free intro call, then sees specialists for perimenopause, menopause, urology/pelvic health and nutrition with tracking, no referral or waitlist.
Economics: what it saves and how it charges
Membership plans billed monthly by commitment length (e.g. 6-month plan $69.99/mo, $419.94 total) including provider appointments; employer sales pitched on fewer visits at the generalist rate.
Distribution: how it reaches customers
Direct sign-up online plus employer demo-led sales.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-23 | Pre-seed | C$4.24M | BDC Thrive, Accelia, Ogaei | betakit.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.