What it sells
Reusable packaging software.
Business model breakdown
Buyer: who owns the budget?
UnverifiedSustainability and operations managers at event venues, stadiums, breweries, retailers and food/drink operators.
Trigger: what makes them buy now?
Single-use packaging reduction targets and need for measurable, trackable reuse (EU Digital Product Passport prep for clothing).
Workflow: what inputs become what output?
Deliver QR/RFID-tagged reusable cups, add deposit at POS, customers scan and tap to return for refund, wash centre cleans, Flow Platform tracks stock and orders.
Economics: what it saves and how it charges
Reuse-as-a-service platform plus packaging, wash and logistics; claims 95% average return rate and 1.68M items reused since 2021. No prices.
Distribution: how it reaches customers
Demo-led ("Book a Demo"), case studies, client login.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-02 | — | £500K | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.