What it sells
AI for industrial equipment sales.
Business model breakdown
Buyer: who owns the budget?
UnverifiedSales leaders (e.g. VP of Sales) at industrial equipment OEMs, dealers and distributors.
Trigger: what makes them buy now?
Buyers browsing complex equipment sites without engagement, slow quoting and affordability uncertainty; wanting leads handled 24/7.
Workflow: what inputs become what output?
AI assistant qualifies website visitors, recommends machines and collects info; guided configurator builds the setup; quote is generated with upsells and embedded monthly financing; reps take over with captured context; dashboard shows quotes and follow-ups across the channel.
Economics: what it saves and how it charges
Claimed results: 3X more leads converted, 40% lift in win rates, +30% financing-driven deal value; New Tech Machinery case study cites $2.5M net new sales and 2.2x qualified website conversions. Embedded financing is part of the offering.
Distribution: how it reaches customers
Demo-led ("Book a Demo"); open API and CRM integrations; sold to OEMs who deploy it to dealers/reps.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-10-15 | Seed | $6.7M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.