What it sells
Dog food.
Business model breakdown
Buyer: who owns the budget?
UnverifiedDog owners.
Trigger: what makes them buy now?
Picky eating, digestion, weight, energy and healthy aging concerns.
Workflow: what inputs become what output?
Owner takes a 2-minute quiz, gets a plan with recipe, portion and delivery schedule, and receives recurring boxes that can be paused or cancelled.
Economics: what it saves and how it charges
Direct-to-consumer subscription with acquisition discounts (50% off first box, 20% off second).
Distribution: how it reaches customers
Online DTC with quiz funnel, referral and affiliate programs.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-22 | Seed | $1.5M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.