What it sells
Procurement and spend-management platform for dental service organizations with real-time catalogs, pricing, ordering and invoicing automation.
Business model breakdown
Buyer: who owns the budget?
Homepage names Affordable Care VP Supply Chain Blake Hibray and Heartland Dental operations/sourcing users. These are target-role/adoption statements; contract signatory and budget authority are undisclosed.
Trigger: what makes them buy now?
West Coast Dental testimonial identifies invoice reconciliation efficiency/accuracy as its switch trigger; Riccobene cites live vendor prices, stock and shipment status. Vendor-published adoption accounts, no paid amounts.
Workflow: what inputs become what output?
Link existing supplier accounts to retrieve practice-specific prices and stock; control catalog visibility and location/vendor/SKU budgets; approve orders; reconcile invoices and code to GL. Supplier billing, shipping and logistics stay unchanged.
Economics: what it saves and how it charges
Dentira says it does not resell goods or negotiate supplier prices. Its current public homepage offers free start and customization, but does not publish a numeric software tariff.
Distribution: how it reaches customers
Public purchase entry is Get Started/signup, with named DSO testimonials. Signup/account creation was not performed.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-12-29 | — | — | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.