What it sells
Water purifiers.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHousehold decision-maker or renter; separate 'DrinkPrime for Business' offer for companies.
Trigger: what makes them buy now?
Unsafe or hard tap water and reluctance to buy and service an RO unit; renters want no upfront cost.
Workflow: what inputs become what output?
Customer subscribes online, DrinkPrime installs an IoT-enabled RO purifier, handles maintenance and relocation, and bills monthly.
Economics: what it saves and how it charges
Rental subscription with lock-in (3/6/11 months), hardware owned by DrinkPrime, service included.
Distribution: how it reaches customers
Online booking in select cities, referral program (Refer & Earn).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-03-17 | — | $2.2M | Artha Continuum, Mirabilis Investment | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.