What it sells
Rent-to-own home purchase model (buy a home while renting).
Business model breakdown
Buyer: who owns the budget?
The self-employed or informal-income household buying its own home.
Trigger: what makes them buy now?
Bank rejection due to missing credit history or the 30% down payment; duppla needs 15% down and replies in days.
Workflow: what inputs become what output?
Apply via WhatsApp, duppla finds financing and a property, approves in days, customer moves in and monthly payments build equity until the home is theirs (5-year horizon in FAQ).
Economics: what it saves and how it charges
Rent-to-own: customer pays a monthly amount (example COP 2,668,488/month on a COP 250M property) plus about COP 227,503/month that accrues as equity; duppla finances and insures the property.
Distribution: how it reaches customers
WhatsApp-led self-serve lead flow, online simulator, partners/providers and investor channel; 250+ families in Bogota area.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-08-11 | — | $60M | Patria | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.