卖什么
先租后买的购房模式。
商业模式拆解
买家：谁掌握预算？
The self-employed or informal-income household buying its own home.
触发点：什么让他们现在购买？
Bank rejection due to missing credit history or the 30% down payment; duppla needs 15% down and replies in days.
工作流：什么输入变成什么输出？
Apply via WhatsApp, duppla finds financing and a property, approves in days, customer moves in and monthly payments build equity until the home is theirs (5-year horizon in FAQ).
经济账：省了什么，怎么收费？
Rent-to-own: customer pays a monthly amount (example COP 2,668,488/month on a COP 250M property) plus about COP 227,503/month that accrues as equity; duppla finances and insures the property.
渠道：怎么接触到客户？
WhatsApp-led self-serve lead flow, online simulator, partners/providers and investor channel; 250+ families in Bogota area.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-08-11 | — | $60M | Patria | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.