What it sells
Japanese creative company producing original IP characters (e.g. Nyantsubu), games (incl. Roblox) and software.
Business model breakdown
Buyer: who owns the budget?
UnverifiedLicensing and brand partners buying character IP/collab work, plus end users of the games; no formal buyer role stated.
Trigger: what makes them buy now?
UnverifiedBrands and creators wanting SNS-native characters, goods and game experiences without building their own IP.
Workflow: what inputs become what output?
Build characters on social media with content creators and a producer team, then extend into goods, events, websites and games on global platforms such as Roblox.
Economics: what it saves and how it charges
UnverifiedCharacter licensing and merchandise, game revenue, and software development; vision of reaching 10M users by 2029.
Distribution: how it reaches customers
Characters are seeded on social media (SNS), then extended to goods, events and games on global platforms (Roblox); business inquiries via contact form for collaborations.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-11-25 | Seed | JPY 100M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.