What it sells
Firefly is a physical-safety platform: Ember software turns signals from connected safety systems into context, paired with Firefly panic buttons, beacons and gateways, 3D site mapping and no-code automations for emergencies.
Business model breakdown
Workflow: what inputs become what output?
Onboard (upload floorplan, 3D plan, asset locating) in as little as 24 hours, customize safety workflows, then protect with alerts, mass notifications and EMS integration.
Distribution: how it reaches customers
Book a demo; sign in.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-21 | — | $20M | — | news.google.com |
| 2026-10-20 | — | $20M | — | news.google.com |
| 2026-10-20 | Series A | $20M | Definition Capital (lead) | pulse2.com |
| 2026-10-20 | — | $20M | — | siliconangle.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-29.