What it sells
Financial layer under ad spend.
Business model breakdown
Buyer: who owns the budget?
UnverifiedPerformance marketing or finance leads at companies running paid ads (B2B SaaS, lead sellers, affiliates, law firms, home services).
Trigger: what makes them buy now?
Paying ad platforms in real time while leads turn into revenue only after 30 to 90 days.
Workflow: what inputs become what output?
Issue debit or capital-backed cards per campaign with spend controls, unify Google/Meta/TikTok data with CRM and Xero, reconcile invoices, and get performance-linked capital.
Economics: what it saves and how it charges
Card/capital fees waived at 25k USD monthly card spend; capital funding scales with ad performance; over 110M USD ad spend tracked.
Distribution: how it reaches customers
Self-serve "Start Free" sign-up with white-glove onboarding; partners program.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-06-16 | Pre-seed | $2.41M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.