What it sells
AI waste intelligence for the circular economy.
Business model breakdown
Buyer: who owns the budget?
Operations, engineering, quality and commercial teams at recycling facilities (MRFs/PRFs) and sustainability teams at packaging companies.
Trigger: what makes them buy now?
Contamination and purity drops that cost money (e.g. a purity drop costing 47k GBP) and lost value in residue lines; compliance and supplier reporting needs.
Workflow: what inputs become what output?
Camera-and-AI Analyzer units watch conveyor belts and classify 115+ material categories; the portal shows live composition, alerts, line image replay and scheduled compliance/shift/supplier reports exported to Excel, Power BI or Tableau; Sync links data to sorting equipment.
Economics: what it saves and how it charges
Hardware units plus analytics subscription (not stated explicitly); ROI claims: 47,000 GBP saved on one batch, 1.6M GBP opportunity in a British PRF residue line, 240,000 GBP/year US MRF fix.
Distribution: how it reaches customers
Sales-led: "Speak to an expert" and "Book a portal demo"; 300+ Analyzer units in 20+ countries; partnerships.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-28 | Series B | $27M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.