What it sells
Observability platform positioned as a Datadog replacement
Business model breakdown
Buyer: who owns the budget?
DevOps/platform engineers and engineering leads who own observability spend (quoted: DevOps Engineer and Lead Architect; EX.CO case).
Trigger: what makes them buy now?
Datadog/CloudWatch bills that rise with data volume and force sampling; customers want full coverage with data kept in their own cloud (EX.CO cut observability spend 50%; site claims 80% lower costs).
Workflow: what inputs become what output?
Install via one line of code on Kubernetes/cloud; eBPF-based collection of traces, logs and metrics lands in a backend deployed in the customer cloud (BYOC) and managed by groundcover, viewed in a unified UI and service map across dev, staging and production, replacing Datadog.
Economics: what it saves and how it charges
Per-host monthly subscription with BYOC so customers pay their own cloud storage; value claim: 50% to 80% lower observability cost vs Datadog.
Distribution: how it reaches customers
Product-led: free tier and "Start Free" signup, Playground, plus "Book a Demo" for larger orgs; conference presence.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-29 | — | $100M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.