What it sells
Brings NBA, NFL and Hollywood IP (licensed brands) to independent restaurants.
Business model breakdown
Buyer: who owns the budget?
Owners and managers of restaurants, pubs and clubs (independent venues).
Trigger: what makes them buy now?
Want to attract families, extend dwell time and drive repeat visits; kids menus that keep children entertained so parents stay longer and order more.
Workflow: what inputs become what output?
Venue uploads logo or website, a wizard builds a custom branded kids activity menu, Grub Lab prints and delivers fresh themed menus (licensed brands such as NBA, Jurassic World, Shrek) every 60 days, with digital games, social assets and scan analytics.
Economics: what it saves and how it charges
Recurring membership (Grub Club, 50% off all products on AU page) plus per-pack sales of printed menus; customer ROI claim is more spend and repeat visits (no figures).
Distribution: how it reaches customers
Direct online store and self-serve ordering with free custom menu mockup; market sites for US and AU.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-03-23 | — | $6M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.