What it sells
Food supply chain.
Business model breakdown
Buyer: who owns the budget?
Procurement/purchasing teams at grocers, foodservice, schools, government, markets and restaurants (wholesale); food wholesalers, distributors and brokers (software); households and offices (delivery).
Trigger: what makes them buy now?
UnverifiedFragmented, manual food supply chain: buyers want low-cost wholesale access and distributors need digital inventory, warehouse and order tooling.
Workflow: what inputs become what output?
B2B eCommerce marketplace and distribution network for wholesale produce and food; AI-powered ERP for inventory, warehouse, grower accounting, HR, eCommerce, payments; enterprise AI that extracts orders across channels; office and home delivery from local food hubs.
Economics: what it saves and how it charges
UnverifiedMultiple streams: wholesale product margin through its own distributors, SaaS ERP subscriptions, and consumer/office delivery; prices not published.
Distribution: how it reaches customers
Direct wholesale ordering online ("Buy Wholesale"), software demo/sales to food businesses, and consumer "Order Delivery"; operates in 14 US states and British Columbia.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-02-04 | Series H | $50M | Y Combinator | m.36kr.com |
| — | Y Combinator Winter 2015 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.