What it sells
Virtual fencing.
Business model breakdown
Buyer: who owns the budget?
UnverifiedFarm owners and managers (dairy and beef farmers); reached via a local Halter rep.
Trigger: what makes them buy now?
Labour shortage and time spent shifting fences and cows, wasted feed, and need for heat detection and pasture data; testimonials cite about 3 hours of labour saved a day and fodder beet waste cut from 20-30%.
Workflow: what inputs become what output?
Collar and app let the farmer set virtual fences and move herds remotely with a button push (no reels or standards), allocate pasture by kg DM per cow, track pasture growth, and get daily heat lists and health alerts from 24/7 behaviour monitoring.
Economics: what it saves and how it charges
UnverifiedHardware (collars) plus software subscription implied by "app and collar"; no prices shown. Value claimed via labour savings, better pasture use and weaning weight gain.
Distribution: how it reaches customers
Sales-led through local reps per country (NZ, AU, US, Canada, Argentina, Uruguay): "Chat with us" and rep contact form.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-03-24 | Series E | $220M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.