卖什么
虚拟围栏。
商业模式拆解
买家：谁掌握预算？
未核实Farm owners and managers (dairy and beef farmers); reached via a local Halter rep.
触发点：什么让他们现在购买？
Labour shortage and time spent shifting fences and cows, wasted feed, and need for heat detection and pasture data; testimonials cite about 3 hours of labour saved a day and fodder beet waste cut from 20-30%.
工作流：什么输入变成什么输出？
Collar and app let the farmer set virtual fences and move herds remotely with a button push (no reels or standards), allocate pasture by kg DM per cow, track pasture growth, and get daily heat lists and health alerts from 24/7 behaviour monitoring.
经济账：省了什么，怎么收费？
未核实Hardware (collars) plus software subscription implied by "app and collar"; no prices shown. Value claimed via labour savings, better pasture use and weaning weight gain.
渠道：怎么接触到客户？
Sales-led through local reps per country (NZ, AU, US, Canada, Argentina, Uruguay): "Chat with us" and rep contact form.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-03-24 | E 轮 | $220M | — | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.