What it sells
AI-native retail buying platform.
Business model breakdown
Buyer: who owns the budget?
Commercial Directors, Category Directors and Merchandising heads at retailers.
Trigger: what makes them buy now?
Buyers handle up to 100 suppliers and hundreds of SKUs and spend 70% of time on admin, negotiating terms in email and Excel; value leakage on deals.
Workflow: what inputs become what output?
Retailers receive and assess supplier proposals (JBPs, cost prices, promotions, overriders, media, markdown funding, payment terms), collaborate, agree, then track and execute agreements; AI assistant answers queries and launches programs across hundreds of suppliers.
Economics: what it saves and how it charges
Enterprise SaaS sold to retailers; claims direct margin benefit (example dashboard: +$1.2M contract value, +$320k payment term savings), simplification and productivity.
Distribution: how it reaches customers
Direct enterprise sales via email contact; announced $3.2m fundraise.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-06-02 | Series A | $3.2M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.