What it sells
D2C air conditioners.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers (D2C) and independent dealers.
Trigger: what makes them buy now?
Extreme heat and humidity and high power bills; launch price and no-cost EMI; claims running cost of about Rs 30 a day.
Workflow: what inputs become what output?
Order online or at authorised stores, installation support, app for control, insights and service; dealers use portal to place orders, track inventory and access insights.
Economics: what it saves and how it charges
Hardware sales: Helium Air launch price Rs 18,490 + GST (list Rs 33,983), 10-year warranty, 2 free services; Rs 500 off each additional unit; raised $2M seed.
Distribution: how it reaches customers
D2C website with COD and no-cost EMI, offline stores in Delhi, Jaipur, Alwar, Jodhpur, Surat, Udaipur, Dhanbad, and a dealer program (join for Rs 2 lakh).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-04-15 | — | ₹5 crore | — | news.google.com |
| 2026-04-15 | — | Rs 5 crore | — | news.google.com |
| 2026-04-08 | — | $2M | India Quotient | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.