What it sells
Outdoor sleeping gear.
Business model breakdown
Buyer: who owns the budget?
Individual campers, van-lifers and truck-bed/rooftop-tent owners buying direct; also corporate and bulk orders.
Trigger: what makes them buy now?
UnverifiedWants a comfortable sleep setup for tent camping, camper vans or truck beds; gift season (2026 Gift Guide).
Workflow: what inputs become what output?
Customer picks mattress by type/activity with sizing guide, buys online, 100-day money-back trial.
Economics: what it saves and how it charges
Direct-to-consumer product sales of memory-foam mattresses, pillows, bedding, chairs and dog beds; bundles up to 25% off; collaborations such as HEST x Rivian.
Distribution: how it reaches customers
Own Shopify e-commerce store plus corporate/bulk order program.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-10-22 | — | $2.7M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.