卖什么
户外睡眠装备。
商业模式拆解
买家：谁掌握预算？
Individual campers, van-lifers and truck-bed/rooftop-tent owners buying direct; also corporate and bulk orders.
触发点：什么让他们现在购买？
未核实Wants a comfortable sleep setup for tent camping, camper vans or truck beds; gift season (2026 Gift Guide).
工作流：什么输入变成什么输出？
Customer picks mattress by type/activity with sizing guide, buys online, 100-day money-back trial.
经济账：省了什么，怎么收费？
Direct-to-consumer product sales of memory-foam mattresses, pillows, bedding, chairs and dog beds; bundles up to 25% off; collaborations such as HEST x Rivian.
渠道：怎么接触到客户？
Own Shopify e-commerce store plus corporate/bulk order program.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2025-10-22 | — | $2.7M | — | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.