What it sells
Non-alcoholic drinks.
Business model breakdown
Buyer: who owns the budget?
Consumers buying direct (drinkers cutting back on alcohol, gifts, office programs).
Trigger: what makes them buy now?
Wanting to unwind without alcohol; founder story about drinking more in 2020.
Workflow: what inputs become what output?
Customer buys hop water, social tonics, variety cases or a club subscription online with 30-day taste guarantee; also found at retail and events.
Economics: what it saves and how it charges
DTC and retail sales of non-alcoholic sparkling hop water and tonics; club membership gives up to 15% off every order plus free case on sign-up; ambassador, affiliate and office programs.
Distribution: how it reaches customers
Own Shopify online store, subscription club, stockists via "Find Us", events, affiliate/ambassador programs.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-11-21 | Seed | $3M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.