卖什么
无酒精饮料。
商业模式拆解
买家：谁掌握预算？
Consumers buying direct (drinkers cutting back on alcohol, gifts, office programs).
触发点：什么让他们现在购买？
Wanting to unwind without alcohol; founder story about drinking more in 2020.
工作流：什么输入变成什么输出？
Customer buys hop water, social tonics, variety cases or a club subscription online with 30-day taste guarantee; also found at retail and events.
经济账：省了什么，怎么收费？
DTC and retail sales of non-alcoholic sparkling hop water and tonics; club membership gives up to 15% off every order plus free case on sign-up; ambassador, affiliate and office programs.
渠道：怎么接触到客户？
Own Shopify online store, subscription club, stockists via "Find Us", events, affiliate/ambassador programs.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2025-11-21 | 种子轮 | $3M | — | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.