What it sells
Automated influencer marketing.
Business model breakdown
Buyer: who owns the budget?
Marketing teams at brands, agencies, small businesses and franchises.
Trigger: what makes them buy now?
Brands overpay for influencer follower counts and campaigns take heavy manual effort.
Workflow: what inputs become what output?
Describe product to AI, review generated brief, pick recommended Instagram/TikTok creators, Hypefy handles outreach, contracts, payments, content review, then tracks results in a dashboard.
Economics: what it saves and how it charges
Campaign-budget model: brand sets a budget invoiced once at launch, split between creator fees (Smart Pricing) and a share covering Hypefy work; no subscription.
Distribution: how it reaches customers
Self-serve start plus demo/strategy call; claims 300+ brands including McDonald's, dm, Bolt, Carlsberg.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-01 | Series A | €6.3M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.