What it sells
Digitising and financing Africa's informal workforce.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHR and payroll teams approving the employer rollout.
Trigger: what makes them buy now?
Employees need cash before payday (e.g. a KSh 3,500 hospital bill) and employers want lower turnover and less HR/payroll pressure; EWA offered at no cost to the employer.
Workflow: what inputs become what output?
Employer onboards staff in a dashboard, approves advances and reconciles on payday; employees withdraw earned wages by USSD (*789*5588#) to M-PESA.
Economics: what it saves and how it charges
No cost to employer; flat 5% fee charged to the employee per withdrawal (example KSh 5,000 gives KSh 4,750).
Distribution: how it reaches customers
Employer-sales led (book a demo, 5-step rollout, live in 1-2 weeks) and employee referrals ('Refer my employer').
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-10-15 | — | $400K | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.