What it sells
Accessible elite running coaching.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual runners pay for themselves (consumer subscription app).
Workflow: what inputs become what output?
Runner picks a race distance (5K to marathon, 4 weeks to 6 months), gets a personalized adaptive plan with built-in strength work and Maurten race-day fueling, syncs with Garmin/Apple/Huawei/Coros, and the plan updates weekly from actual performance with AI coach messages.
Economics: what it saves and how it charges
UnverifiedConsumer subscription for AI-adapted training plans (site mentions a free trial and cancel-anytime FAQ; price not shown on the page).
Distribution: how it reaches customers
Self-serve app signup ("Start training") with a free trial; co-founded by Eliud Kipchoge and Kilian Jornet for brand pull; watch syncs with Garmin, Apple, Huawei, Coros.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-10-23 | — | €3.5M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.