卖什么
平价的精英跑步教练服务。
商业模式拆解
买家：谁掌握预算？
未核实Individual runners pay for themselves (consumer subscription app).
工作流：什么输入变成什么输出？
Runner picks a race distance (5K to marathon, 4 weeks to 6 months), gets a personalized adaptive plan with built-in strength work and Maurten race-day fueling, syncs with Garmin/Apple/Huawei/Coros, and the plan updates weekly from actual performance with AI coach messages.
经济账：省了什么，怎么收费？
未核实Consumer subscription for AI-adapted training plans (site mentions a free trial and cancel-anytime FAQ; price not shown on the page).
渠道：怎么接触到客户？
Self-serve app signup ("Start training") with a free trial; co-founded by Eliud Kipchoge and Kilian Jornet for brand pull; watch syncs with Garmin, Apple, Huawei, Coros.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2025-10-23 | — | €3.5M | — | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.