What it sells
Digital lending platform offering instant personal loans, business loans, loan against property, two-wheeler loans and loans against mutual funds.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual salaried or self-employed borrowers (the user pays by repaying the loan).
Trigger: what makes them buy now?
UnverifiedShort-term cash need (emergency, bills, consumption) with limited access to bank credit; wants small ticket loans approved in minutes.
Workflow: what inputs become what output?
Apply 100% online in the app/site with PAN, address and income proof; instant approval and disbursal to bank account in minutes; repay in EMIs over 3-60 months.
Economics: what it saves and how it charges
UnverifiedEarns interest and fees on loans it originates with NBFC partners; loans quoted from INR 6,000 up to INR 10,00,000 at 12 to 28.5% p.a.
Distribution: how it reaches customers
Direct-to-consumer app and website; claims 23 crore (230M) app downloads; heavy SEO with EMI calculators and blogs.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-04-09 | — | $280M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.