卖什么
Digital lending platform offering instant personal loans, business loans, loan against property, two-wheeler loans and loans against mutual funds.
商业模式拆解
买家：谁掌握预算？
未核实Individual salaried or self-employed borrowers (the user pays by repaying the loan).
触发点：什么让他们现在购买？
未核实Short-term cash need (emergency, bills, consumption) with limited access to bank credit; wants small ticket loans approved in minutes.
工作流：什么输入变成什么输出？
Apply 100% online in the app/site with PAN, address and income proof; instant approval and disbursal to bank account in minutes; repay in EMIs over 3-60 months.
经济账：省了什么，怎么收费？
未核实Earns interest and fees on loans it originates with NBFC partners; loans quoted from INR 6,000 up to INR 10,00,000 at 12 to 28.5% p.a.
渠道：怎么接触到客户？
Direct-to-consumer app and website; claims 23 crore (230M) app downloads; heavy SEO with EMI calculators and blogs.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-04-09 | — | $280M | — | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-13.