What it sells
Prevention-first pet insurance.
Business model breakdown
Buyer: who owns the budget?
UnverifiedPet owners (dog and cat insurance policyholders, Swedish site).
Workflow: what inputs become what output?
Owner gets a quote ("Se ditt pris"), files claims in the app with many handled within minutes or direct-settled at the vet, and earns up to 500 SEK/year discount (hund) by completing pet-health tasks.
Economics: what it saves and how it charges
Insurance premiums; prevention rewards cut premiums; Tractive GPS tracker for 0 kr with policy (tracker subscription from 90 kr/month); 55% of claims handled within 5 minutes.
Distribution: how it reaches customers
Direct-to-consumer digital sales via web and app, with phone callback support.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-02-12 | Series C | €63.2M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.