卖什么
预防优先的宠物保险。
商业模式拆解
买家：谁掌握预算？
未核实Pet owners (dog and cat insurance policyholders, Swedish site).
工作流：什么输入变成什么输出？
Owner gets a quote ("Se ditt pris"), files claims in the app with many handled within minutes or direct-settled at the vet, and earns up to 500 SEK/year discount (hund) by completing pet-health tasks.
经济账：省了什么，怎么收费？
Insurance premiums; prevention rewards cut premiums; Tractive GPS tracker for 0 kr with policy (tracker subscription from 90 kr/month); 55% of claims handled within 5 minutes.
渠道：怎么接触到客户？
Direct-to-consumer digital sales via web and app, with phone callback support.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-02-12 | C 轮 | €63.2M | — | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.