What it sells
Creator economy platform.
Business model breakdown
Buyer: who owns the budget?
Brand/marketing managers at game publishers and F&B/FMCG brands (clients include Tencent Games, Garena, Genshin Impact, McDonald's, KFC, Mountain Dew).
Trigger: what makes them buy now?
Brands want fast reach to Malaysian TikTok audiences (2.5M daily reach, 300M+ monthly views) for game launches and campaigns.
Workflow: what inputs become what output?
KOL selection aligned with brand message, content planning and scriptwriting, video production, posting and insights; plus live commerce, short dramas and creator incubation.
Economics: what it saves and how it charges
UnverifiedAgency-style paid partnerships between brands and managed creators (3,000+ TikTokers, 100M+ followers); fee/commission split not stated.
Distribution: how it reaches customers
Direct sales via enquiry email/phone; brand and creator sign-up ("I am a brand" / "I am a creator").
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-11-03 | Series A | US$5mil | Kairous Capital (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.