What it sells
Clinical AI.
Business model breakdown
Buyer: who owns the budget?
Individual nurses and GPs buy personally; hospitals, GP practices and clinics buy team plans.
Trigger: what makes them buy now?
UnverifiedMandatory CPD and resuscitation (BLS/ALS/PALS) compliance requirements for health professionals, plus need for quick point-of-care answers.
Workflow: what inputs become what output?
MedLuma answers clinical questions at point of care with citations to verified Australian guidelines and converts queries into CPD credits.
Economics: what it saves and how it charges
Subscription: Medcast Plus $395/yr for nurses, $495/yr for GPs (monthly $35 and $45); free Explorer tier with 50 MedLuma searches; team and enterprise plans; $5.4M raise led by Best Practice Software.
Distribution: how it reaches customers
Online courses/webinars and direct-to-professional, plus organizational licensing and Best Practice practice-management integration.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-22 | — | $3.9M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.