What it sells
Soil analysis.
Business model breakdown
Buyer: who owns the budget?
UnverifiedChief laboratory officers/executives at soil and ag labs; also CPG food producers (quoted).
Trigger: what makes them buy now?
Labs want to remove sample prep and enzyme reaction time; growers diagnose one issue at a time and want to test 250+ at once.
Workflow: what inputs become what output?
Lab measures soil, plant, feed and food samples with Miraterra instruments/AI to get chemistry and microbial DNA data in less time, hassle and cost than conventional methods.
Distribution: how it reaches customers
UnverifiedDirect work with ag labs ("collaborative approach"), with a Store and contact page; merged with Trace Genomics.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-03-25 | — | $16M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.