What it sells
Home speakers with transparent displays that show song lyrics in real time, sold overseas as SonicGlass under the MorningBlues brand.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers buying design-led home audio for their living space.
Economics: what it saves and how it charges
Direct-to-consumer hardware sales online: list prices Portrait T2 $1,499, Record R1 $1,699, Cabinet S1 $1,299, lifestyle audio bundle $4,497, shown discounted (e.g. T2 from $799); 2-year warranty, 30-day returns, affiliate and student-discount programs.
Distribution: how it reaches customers
Kickstarter; planned brand stores, malls, home-furnishing and designer channels
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-26 | Series B+ | CNY hundreds of millions | 日初资本 (lead); 零一创投; 心流资本 (FA) | eu.36kr.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.