What it sells
D2C brand scaling offline
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual online shoppers.
Trigger: what makes them buy now?
Festive and seasonal promotions (Diwali gift sets, flat 40-50% off codes) and concern-based shopping (hair fall, dandruff, acne).
Workflow: what inputs become what output?
Shopper browses by category or concern, applies discount code, orders products made "fresh from our kitchen" via the D2C site.
Economics: what it saves and how it charges
D2C product margin on items priced about Rs.244-1899 (e.g. face wash Rs.269, shampoo Rs.365, Diwali gift set Rs.1899), discounted through tiered codes.
Distribution: how it reaches customers
Own D2C site with tiered discount codes (e.g. flat 50% off orders above Rs.1499).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-13 | Series C | Rs 142 crore | — | news.google.com |
| 2026-10-12 | Series C | Rs 142 crore | — | news.google.com |
| 2026-10-12 | — | Rs 142 crore | Trident Growth Partners (lead) | news.google.com |
| 2026-10-10 | — | Rs 142 crore | Trident Growth Partners (lead) | news.google.com |
| 2026-10-10 | Series C | Rs 142 Cr | Trident Growth Partners (lead) | news.google.com |
| 2026-10-10 | — | ₹142 Cr | — | inc42.com |
| 2026-10-09 | Series C | Rs 142.6 Cr | Trident Growth Partners (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-17.