卖什么
D2C brand scaling offline
商业模式拆解
买家：谁掌握预算？
未核实Individual online shoppers.
触发点：什么让他们现在购买？
Festive and seasonal promotions (Diwali gift sets, flat 40-50% off codes) and concern-based shopping (hair fall, dandruff, acne).
工作流：什么输入变成什么输出？
Shopper browses by category or concern, applies discount code, orders products made "fresh from our kitchen" via the D2C site.
经济账：省了什么，怎么收费？
D2C product margin on items priced about Rs.244-1899 (e.g. face wash Rs.269, shampoo Rs.365, Diwali gift set Rs.1899), discounted through tiered codes.
渠道：怎么接触到客户？
Own D2C site with tiered discount codes (e.g. flat 50% off orders above Rs.1499).
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-10-13 | C 轮 | Rs 142 crore | — | news.google.com |
| 2026-10-12 | C 轮 | Rs 142 crore | — | news.google.com |
| 2026-10-12 | — | Rs 142 crore | Trident Growth Partners (lead) | news.google.com |
| 2026-10-10 | — | Rs 142 crore | Trident Growth Partners (lead) | news.google.com |
| 2026-10-10 | C 轮 | Rs 142 Cr | Trident Growth Partners (lead) | news.google.com |
| 2026-10-10 | — | ₹142 Cr | — | inc42.com |
| 2026-10-09 | C 轮 | Rs 142.6 Cr | Trident Growth Partners (lead) | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-17.