What it sells
Fintech.
Business model breakdown
Buyer: who owns the budget?
Individual Canadian consumers; partners buy co-branded cards, cashback network and banking-as-a-service.
Trigger: what makes them buy now?
UnverifiedWanting to build credit history, earn cashback and avoid bank fees; partners want loyalty and co-branded card programs.
Workflow: what inputs become what output?
Open an account and virtual card in minutes in the app, spend with cashback, build credit with secured credit, save and take a mortgage.
Economics: what it saves and how it charges
Card interchange plus lending and mortgages; accounts have no fees and free transactions.
Distribution: how it reaches customers
Self-serve app signup (App Store 4.8 and Play Store 4.7 ratings shown).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-02-03 | — | $68.5M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.