What it sells
Plant-based 'jiggly' fruit snack cups made of real fruit and agar, under 60 calories, no artificial colors or flavors.
Business model breakdown
Buyer: who owns the budget?
UnverifiedGrocery/retail buyers who stock it (wholesale inquiries by email) and health-conscious snackers and parents buying at Target or online.
Trigger: what makes them buy now?
Consumers wanting a Jell-O-style cup without sugar, gelatin or artificial colors; retailers adding a better-for-you kids and adult snack (FAQ pitches 2-ingredient fruit and agar).
Workflow: what inputs become what output?
Consumers buy on the Shopify store or find it in stores via the store locator (now at Target); retailers send wholesale inquiries to the team.
Economics: what it saves and how it charges
UnverifiedCPG margin on retail wholesale and DTC; FAQ notes higher price than Jell-O due to ingredients.
Distribution: how it reaches customers
Retail (Target, Whole Foods, store locator) plus DTC Shopify store.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-11-04 | — | $2M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.