What it sells
Lab-grown diamond jewellery.
Business model breakdown
Workflow: what inputs become what output?
Customer browses online or in store, can try at home, buys with free insured shipping, 15-day return, 100% exchange and 80% lifetime buyback.
Economics: what it saves and how it charges
Retail jewellery margin; claims in-store savings up to 50%, 100% exchange and 80% buyback.
Distribution: how it reaches customers
Own e-commerce site plus company stores (store locator), pan-India free insured shipping.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-11-26 | Pre-seed | Rs 5.5 crore | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.