What it sells
Investment fintech.
Business model breakdown
Buyer: who owns the budget?
UnverifiedThe individual retail investor (self-directed, mostly under-$100k income Australians) pays directly.
Trigger: what makes them buy now?
UnverifiedWanting to buy a first home or stop renting/working forever; site pushes the First Home Super Saver scheme and long-term automated ETF investing.
Workflow: what inputs become what output?
User picks ETFs or shares, sets up recurring deposits, and Pearler auto-invests on schedule; also tracks net worth across property, super, savings and investments.
Economics: what it saves and how it charges
Brokerage fees per trade, FX conversion margin and flat monthly fee on Micro accounts.
Distribution: how it reaches customers
Self-serve free sign-up.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-03 | Series A | $16M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.