What it sells
Fertiliser-related Scope 3 reductions in agri-food supply chains.
Business model breakdown
Buyer: who owns the budget?
UnverifiedSustainability and procurement leads at food companies, commodity traders, agricultural co-ops and fertilizer producers (the four audiences in the site nav).
Trigger: what makes them buy now?
Food companies are asking for certified Scope 3 reductions, and the site says it starts with fertilizer.
Workflow: what inputs become what output?
Connect existing farm data, design the project, track estimated vs realised fertilizer emissions per field and season, an approved VVB verifies, then Proba issues Inset Units on its Registry which supply-chain buyers claim in Scope 3 reporting.
Economics: what it saves and how it charges
UnverifiedPlatform plus implementation services and Inset Unit issuance and matching to buyers; fees not disclosed. Example: joint project with Agrifirm in the Netherlands.
Distribution: how it reaches customers
Contact-led (Let's talk about it), plus implementation services (Proba Projects, Quick scan) and approved third-party verifiers.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-01-30 | — | €1.25M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.