What it sells
AI nutrition scale.
Business model breakdown
Buyer: who owns the budget?
Individual consumers: people losing weight, busy parents, macro and diet trackers, and people managing health conditions.
Trigger: what makes them buy now?
Phone logging of calories is slow and photo-based apps can be up to 65% inaccurate; buyers want faster, accurate tracking to hit a weight goal.
Workflow: what inputs become what output?
Place food on the scale, the camera identifies it and weighs it, one tap logs calories, macros, vitamins and minerals to the app, which syncs with Apple Health and Google Health Connect.
Economics: what it saves and how it charges
Hardware sale plus optional premium app subscription (scale works without a subscription; first month of premium free).
Distribution: how it reaches customers
Direct-to-consumer online store with country pricing, 6-10 day delivery, 30-day money-back guarantee and 1-year warranty.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-04-16 | Pre-seed | — | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.