What it sells
Online store selling refurbished smartphones (iPhone, Galaxy, Pixel, Xiaomi) and computers in Colombia.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers in Colombia wanting a cheaper iPhone, Galaxy or Pixel, plus small offices buying refurbished desktops and laptops.
Trigger: what makes them buy now?
UnverifiedHigh new-phone prices in Colombia (e.g. iPhone 13 from COP 1,349,900 vs COP 3,399,900 listed) and desire to trade in an old device.
Workflow: what inputs become what output?
Choose a device online or at an allied store, get the old device diagnosed (functional and cosmetic) in the Plan Retoma trade-in, apply the offer as a discount, pay the remainder and transfer data.
Economics: what it saves and how it charges
UnverifiedBuys used devices, refurbishes and resells at a discount to new list price; margin is the gap between sourcing and resale price.
Distribution: how it reaches customers
UnverifiedDirect e-commerce store with credit options (Addi, Nequi guides) and delivery in Colombia.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-01-28 | — | US$4 millones | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.