卖什么
Online store selling refurbished smartphones (iPhone, Galaxy, Pixel, Xiaomi) and computers in Colombia.
商业模式拆解
买家：谁掌握预算？
未核实Individual consumers in Colombia wanting a cheaper iPhone, Galaxy or Pixel, plus small offices buying refurbished desktops and laptops.
触发点：什么让他们现在购买？
未核实High new-phone prices in Colombia (e.g. iPhone 13 from COP 1,349,900 vs COP 3,399,900 listed) and desire to trade in an old device.
工作流：什么输入变成什么输出？
Choose a device online or at an allied store, get the old device diagnosed (functional and cosmetic) in the Plan Retoma trade-in, apply the offer as a discount, pay the remainder and transfer data.
经济账：省了什么，怎么收费？
未核实Buys used devices, refurbishes and resells at a discount to new list price; margin is the gap between sourcing and resale price.
渠道：怎么接触到客户？
未核实Direct e-commerce store with credit options (Addi, Nequi guides) and delivery in Colombia.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-01-28 | — | US$4 millones | — | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-13.