What it sells
Electric vehicles.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual urban riders and working commuters (consumers buying one scooter); dealership partners are a separate enquiry channel.
Trigger: what makes them buy now?
UnverifiedNeed for a tough everyday scooter for commuting and work carrying (55 L storage, 14-inch wheels for uneven roads) in a city; test-ride booking and new stores in fifteen states lower the barrier.
Workflow: what inputs become what output?
Customer books a test ride, buys at a River store, then uses the River app, accessories, service and extended warranty.
Economics: what it saves and how it charges
UnverifiedHardware sales of the scooter plus accessories, extended warranty and service.
Distribution: how it reaches customers
Own retail stores across fifteen states, dealership enquiry form, test-ride booking, River app.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-08-05 | — | $120 mln | Yamaha | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.