卖什么
电动车。
商业模式拆解
买家：谁掌握预算？
未核实Individual urban riders and working commuters (consumers buying one scooter); dealership partners are a separate enquiry channel.
触发点：什么让他们现在购买？
未核实Need for a tough everyday scooter for commuting and work carrying (55 L storage, 14-inch wheels for uneven roads) in a city; test-ride booking and new stores in fifteen states lower the barrier.
工作流：什么输入变成什么输出？
Customer books a test ride, buys at a River store, then uses the River app, accessories, service and extended warranty.
经济账：省了什么，怎么收费？
未核实Hardware sales of the scooter plus accessories, extended warranty and service.
渠道：怎么接触到客户？
Own retail stores across fifteen states, dealership enquiry form, test-ride booking, River app.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| 2026-08-05 | — | $120 mln | Yamaha | news.google.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.