What it sells
AI that runs product demos instead of humans.
Business model breakdown
Buyer: who owns the budget?
UnverifiedLikely sales or revenue leaders at software companies that run product demos and onboarding.
Trigger: what makes them buy now?
Demos must be personalised to each customer and until now needed a human; Sable argues text boxes and screenshots cannot show what AI products do (the "diffusion gap").
Workflow: what inputs become what output?
Feed call recordings and expert interviews to build the product context graph, customize Aidan, deploy demos and qualification, then extend to onboarding and training.
Economics: what it saves and how it charges
Sells an AI employee (Aidan) per company that runs demos, qualification, onboarding and training; deployable in days with no integrations. Price model not disclosed.
Distribution: how it reaches customers
Contact/demo-led.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-16 | — | $45M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.