What it sells
Salary-linked fintech app offering salary advance (Instacash), personal loans, fixed deposits and UPI credit cards for salaried employees in India.
Business model breakdown
Buyer: who owns the budget?
Salaried employees buy directly; employers (100+ Indian enterprises, 1.5M employees) buy SmartPerks and benefits for staff.
Trigger: what makes them buy now?
UnverifiedCash gaps before payday and employee financial stress; employers want benefits employees actually use.
Workflow: what inputs become what output?
Employee installs the app, draws up to 80% of salary instantly (Instacash), pays by UPI for rewards, and can take personal loans or FDs in the same app.
Economics: what it saves and how it charges
UnverifiedEarns on loan interest/processing fees and card and partner-bank commissions; offers up to 8.15% p.a. on FDs.
Distribution: how it reaches customers
Mobile app plus employer partnerships and partner banks/NBFCs (RBL Bank, HDFC, LTFS).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-10-30 | — | $11.3M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.