What it sells
Micro-business tools.
Business model breakdown
Buyer: who owns the budget?
The owner of a Vietnamese household business or small shop/F&B outlet (plans are tiered by 'ho kinh doanh', one-store and multi-channel owners).
Trigger: what makes them buy now?
Cash-register e-invoicing became mandatory from 06/2025 under Decree 70, and the company partnered with VNPT to supply it; fines for non-compliance are covered in its blog.
Workflow: what inputs become what output?
Runs store sales, inventory, debt collection, marketplace sync (Shopee, TikTok, Lazada) and electronic invoicing from a phone.
Economics: what it saves and how it charges
Subscription tiers plus financial services such as loans and FinanBook payments.
Distribution: how it reaches customers
Self-serve: sign up or 'Mua ngay' (buy now) on the pricing page and use app.sobanhang.com, with a free plan; claims 600,000+ business owners; content marketing via blog and TikTok; Biz tier is 'contact us'.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-05-11 | Pre-Series A | $3.8M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.